What I'm Currently Working On

I am football data analyst and scout with 5+ years of industry experience across various roles.

My experience expands across both the football and gambling industries.

I'm passionate about helping others progress, develop and share their progress online.

01

Recruitment Room

A membership community to get aspiring, new and current analysts and scouts into the best place possible to land jobs working in football.

Visit Website

02

Football Progression Path

Weekly newsletter helping people to progress on their football journey with actionable tips and insights each week.

Visit Website

03

The Unscripted Path

My personal Substack for writing about navigating your career, life, reality of working in football, balancing multiple different passions and much more.

Visit Website

About Me

My background is in Sports Coaching

I started to coach football aged 17, this progressed into doing a coaching degree at Leeds Beckett University.

I specialised down the analysis pathway during my degree and I had the opportunity to work in Leeds United’s academy and with Bradford City’s first team.

Following my degree, I worked in the gambling industry as a football trader for 6+ years for one of the biggest bookmakers in the United Kingdom.

The COVID lockdowns gave me more free time and I started to see people sharing their own analysis work online.

So I thought, I could do that myself.

After sharing my work online for a number of years I started to get opportunities in football.

Working as a freelance analyst with players directly and football agencies.

I picked up work with a couple of football clubs directly, including Nottingham Forest.

This then progressed into part-time work as a Recruitment Analyst with Wigan Athletic.

After this I left gambling to take a full-time role with a Scottish Premiership as a First Team Data Analyst and Scout.

After two and a half years I have left this role and I am now weighing up new opportunities.

The Unscripted Path

My personal newsletter where I share knowledge, insights and advice on working in football, life outside of the game, and juggling different interests.

Contact Me

To contact me directly, please fill out the following form. I read every email and will respond as quickly as I can.

© 2025 Liam Henshaw