Skip to content
Helping you progress on your football journey

Become a smarter analyst or scout in 5 minutes per week.

Here to enable your progression in football.

Join 4,000+ analysts & scouts receiving weekly advice, expert insights and proven strategies to improve your knowledge, network and opportunities to work in the game.

Experience at 4 professional football clubs

I've worked with industry leading brands:

0 +

Years of football experience

Welcome

How I Can Help You

I want to positively impact your career and life. That’s why I’ve put together the best free resources.

Career Roadmap

This free roadmap for analysts and scouts gives you a step by step guide on what to learn, where to get resources, and how to do it.

Free Call

Get your FREE Football Career Strategy Call to create a clear pathway to reach your goals in the football industry as

THE FOUR PILLAR PRINCIPLE

Four pillars to work in football recruitment

If you see yourself identifying players with data or watching games to impact player recruitment. Then you need these four pillars.

Analysis

Analysis is a key part of the modern game. You have to be able to understand and use data in your day to day role.

Scouting

Scouting still is a core aspect of any role working in football recruitment regardless if it's live or video.

Online Portfolio

This is the key to developing your knowledge, growing your network and creating opportunities in football.

Employment Skills

You can have all the technical knowledge in the world but without employability skills you won't land opportunities.

NICE TO MEET YOU

Here's my background

[A look into how I got here]

My background is in Sports Coaching.

I started to coach football aged 17, this progressed into doing a coaching degree at Leeds Beckett University.

I specialised down the analysis pathway during my degree and I had the opportunity to work in Leeds United’s academy and with Bradford City’s first team.

Following my degree I ended up working in the gambling industry as a football trader for 6+ years. Quite different from where I thought I’d end up.

The COVID lockdowns gave me more free time and I started to see people sharing their own analysis work online. 

So I thought, I could do that myself. 

When I got started I didn’t know anything. I couldn’t code, I had never heard of Tableau, and I didn’t know where people got their data or video games from. 

Eventually have the help from the community, I was put on the right path and started to share my work online. 

I got valuable feedback which enabled me to develop and improve.

This then lead to freelance opportunities with clubs, players and agents. Then onto part-time work alongside my then day job. 

Now, I’m working full-time in football as a data analyst & scout.

I’m here to now to help you on a similar journey.

FOOTBALL PROGRESSION PATH NEWSLETTER

Practical Tips to Help You Create Opportunities In Football

Whether you’re an aspiring analyst or scout, struggling to make opportunities in the game, or seeking a career switch into football.

Every Monday morning, you’ll get 1 actionable tip to progress your journey in football.